Whitepaper: What is CRM
And how to avoid the top 5 most common mistakes




The modern business is a complex operation with a lot of moving parts. You have employees, customers, partners and critical business information that you need to access at a moment's notice.

In short, a Customer Relationship Management system (CRM) helps you centralize your most important data in one place.

Implementing a CRM can give you a lot of benefits, but it can also give you a lot of headaches. Learn what a CRM system is an how to avoid the top 5 mistakes.  

What you will learn in this Whitepaper: 

First we will help you understand what a CRM system is and make the business case. Next we will help you realize these 5 common mistakes:

  • Jumping in without a plan
  • Trying to do everything (overload)
  • Installing without training people
  • Not asking for vendor help
  • Lack of end user value

GoldMine has been around for a long-time and we helped pioneer the CRM space.